Quick Answer: What Is An HH Rating?

Are shares usually higher than ratings?

While a show’s rating is the percentage of all possible TV households or viewers in the country, its share is the percentage of households or viewers actually watching TV at the time.

Shares are nearly always reported alongside ratings since not every TV in America is on all the time (it only seems that way)..

How do they know what I am watching on TV?

The Nielsen Company tracks what shows viewers watch on television networks through a representative sampling of about 25,000 households that let the company record what programs they watch.

How do they count TV viewers?

TV ratings are measured by Nielsen, which calculates the live viewership of a particular broadcast based on a metric called “average minute audience.” It’s exactly what it sounds like: the average number of people that watched a TV broadcast during any 60-second portion of that broadcast.

What does HH mean in TV ratings?

There are a dizzying array of statistics associated with TV audience measurement – impressions and ratings, reach and minutes — all segmented by any number of demographic groups. The largest – P2+ (“People ages two and up”) and HH (“Households”) – are often cited as the last word in measuring success.

How is hut calculated?

How to Calculate HUTHUT x Share = Rating (HH)Rating (HH) / HUT = Share.Rating (HH) / Share = HUT.

What is average minute audience?

Average Minute Audience “AMA”: The average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration.

How are TV ratings and shares calculated?

PUT = (Rating / Share) x 100 Nielsen’s formula for PUT is the number of persons viewing TV divided by the total persons universe i.e. the television rating divided by the total share of television in a particular demographic area.

How are Nielsen ratings collected?

The Nielsen ratings are calculated based on a sample of 40,000 homes and about 100,000 people that’s demographically representative of the population as a whole.

How many viewers is a 1.0 rating?

A ratings point itself represents 1% of all households in the united states. So if we were to assume 115 million households, a 1.0 rating is 1.15 million homes tuning in.